Marketing for Trades Businesses That Actually Brings In Jobs
I help trades businesses , builders, plumbers, electricians, roofers and landscapers , generate consistent, qualified job enquiries. Websites that convert, local SEO that ranks, and Google Ads that pay for themselves.
The Problems Most Local Businesses Face
If any of these sound familiar, you're not alone , and they're all fixable with the right system.
Quiet weeks between jobs
Some weeks you're flat out, others you're chasing work. You need predictable enquiry flow, not feast or famine.
Cheap leads from lead-gen sites
Shared, low-quality leads that everyone is bidding on. You need exclusive enquiries that come straight to you.
No online presence to back you up
Customers Google you before they call. If your website looks dated, they call the next tradie on the list.
Not showing up locally
You serve a 30-mile radius but you're invisible in Google Maps and the local pack for the searches that matter.
Wasted ad spend
Old Google Ads campaigns burning money on the wrong keywords and the wrong areas. Tracked properly, ads should print money.
No time to learn marketing
You're on the tools all day. You need someone who handles the whole thing and just sends you the enquiries.
A Lead Generation System Built For Tradies
Everything I do is built around one goal: more qualified enquiries for your business.
I focus on your most valuable, high-intent searches, such as “emergency plumber Stockport” or “electrician Manchester”: people looking for a firm or specialist they can engage now, rather than researching a general topic. I map those searches to the services you most want to grow, so the priority is relevant enquiries, not traffic for its own sake.
- Trade-specific website with clear services, areas covered and trust signals
- Local SEO targeting your trade + town (e.g. 'electrician Manchester', 'roofer Bangor')
- Google Business Profile optimised for the Map Pack in every area you serve
- Google Ads campaigns targeting high-intent job searches
- Call tracking so you know which jobs came from where
- Reviews and reputation built into the system
How I Work
Free Growth Assessment
Tell me your trade, your area and the kinds of jobs you want more of , I'll send back a clear recommendation.
Build & Launch
Website, Google Business Profile and lead tracking live within weeks. Ads launched if you want fast volume.
Grow Job Flow
I sharpen the system every month so the steady stream of enquiries keeps building.
What You Can Expect
Frequently Asked Questions
Which trades do you work with?+
Builders, plumbers, electricians, roofers, landscapers, gardeners, joiners, painters and decorators, heating engineers, gas engineers, locksmiths, tilers, and other home service trades. If customers find you through Google, I can help.
How is this different from Checkatrade or shared lead sites?+
Those send the same lead to several tradies and you pay per click or per shared lead. With me, every enquiry comes through your own website, Google Profile or ad , exclusively yours, with no bidding wars.
What's the realistic timeline?+
Google Ads can produce enquiries within days. Local SEO and Google Profile rankings typically compound over 1–3 months. I'll tell you straight what's realistic for your trade and area.
Do you work with one-man-band trades or larger firms?+
Both. The system scales , a sole trader needs steady weekly jobs, a larger firm needs volume to keep crews busy. I tailor the plan to where you are now.
What does it cost?+
Foundation is £500/month with no setup fee for visibility only, with no automations. Growth is £850/month with no setup fee for wider Google visibility and instant acknowledgements. Enquiry Engine is £1,750/month plus £1,500 setup for the complete system, including Google Ads management with ad spend paid separately to Google. All three are 12-month agreements, paid monthly. Premium Website: Bespoke pricing. Every website is quoted individually, based on the design, the pages and features you need, and your business goals. Standalone Google Ads management is £750/month with no setup fee, a separate 3-month minimum and qualification required. Start with a free Missed Clients Check to see what your firm needs.
Tell me about your practice
Tell me about your practice and I'll contact you about Marketing for Trades.