Website and lead generation case study
International Case Study
Website & Lead Generation Case Study(Perth, Australia)
UK-Based · International Capability
OGR Marketing works with local service businesses across the UK and internationally , helping them generate more leads through SEO, Google Business Profile optimisation and high-converting websites.
This case study shows how I built a conversion-focused website and lead generation system for a service-based business in Perth, Australia , the same playbook I now use for UK clients across Manchester, Anglesey and the wider United Kingdom.
The Problem
- Low inbound enquiries
- Weak online visibility
- Website not converting traffic into leads
- No structured lead generation system
What I Did
- Built a high-converting website
- Structured clear conversion-focused pages
- Implemented a lead capture system
- Improved the user journey for enquiries
- Optimised messaging for customer intent
The Strategy
- Conversion-focused design (not just visuals)
- Clear calls-to-action throughout the site
- Lead capture optimisation
- Simplified enquiry flow
- Mobile-first design approach
The Results
- Increased lead enquiries
- Improved website conversion performance
- More consistent inbound interest
- Stronger user engagement on site
10+
Qualified Jobs Generated
3
Jobs in a Single Week
~$1,200 AUD
Average Job Value
Start with a discovery call
Tell me about your practice
I will discuss your practice with you, review what prospective clients find online and how enquiries are handled, then identify the clearest priorities.