Building a stronger online presence to generate local search opportunities.
Website Design · Branding · Google Business Profile Optimisation · Local SEO
South Wales · Ongoing growth project
This is an ongoing growth project - results are continuing to build month-on-month as the Growth Package compounds.
The Challenge
HomeRoots Property & Renewable Services had the expertise and services to support homeowners, landlords and property professionals, but their online presence was limiting their ability to attract new opportunities.
An outdated and limited online presence
A Google Business Profile that was not fully optimised
Limited visibility for valuable local searches
Difficulty standing out against competitors in the property services market
Although they had strong industry knowledge, potential customers and businesses searching for their services were not consistently finding them online.
The Growth Plan
I implemented the Growth Package to build the foundations needed for stronger online visibility and future lead generation.
1. Website & Brand Foundation
I created a professional website and brand presence designed to:
Clearly communicate their services
Build trust with potential customers
Showcase expertise across property surveys and renewable services
Create a stronger first impression online
2. Google Business Profile Optimisation
I improved their Google Business Profile to increase local visibility and help the business appear for relevant searches. This included:
Profile optimisation
Service improvements
Business information updates
Better keyword relevance
Strengthening local trust signals
3. Local SEO Growth
I optimised their online presence around high-intent searches customers and businesses were already making. Target areas included:
Damp surveys
Property surveys
Damp and mould inspections
Vacant property inspections
Renewable energy services
Results
Following implementation, HomeRoots began appearing for relevant local searches across South Wales - and these numbers are still climbing as the Growth Package continues.
Search Term
Impressions
House surveys Swansea
40
Damp survey South Wales
32
Home surveys Swansea
19
Damp and mould inspections Bridgend
8
Damp proofing Bridgend
7
Vacant property inspection Swansea
8
Turning Visibility Into Opportunity
The biggest result was not just improved rankings - it was creating new business opportunities.
HomeRoots received an enquiry from a building company in Bridgend requesting advice on damp at one of their properties. This led to:
A booked survey opportunity
A new contractor relationship
Potential access to further property-related work through their network
By improving their website, Google Business Profile and local search visibility, HomeRoots became more discoverable to both homeowners and industry partners actively looking for their expertise.
The Long-Term Impact
Growth is still ongoing. The Growth Package created the foundation for continued growth by helping HomeRoots:
Build credibility online
Increase local search visibility
Attract more relevant enquiries
Create relationships with contractors and industry partners
Develop a stronger platform for future lead generation
Services Delivered
Website DesignBrandingGoogle Business Profile OptimisationLocal SEOLocal Search Growth
I will discuss your practice with you, review what prospective clients find online and how enquiries are handled, then identify the clearest priorities.
